I've always been fascinated by quizzes.
There's something about them that grabs your attention in a way static content never does. You don't passively read a quiz, you take it. You feel a small dopamine hit when you get one right. You want to know your score before you'll close the tab.
For years, I'd notice this every time I came across one online. And every time, I'd think: why isn't this more common on regular websites?
The weekend that changed it
One Saturday I started sketching what a quiz builder could look like if it was built for the way websites actually work in 2024: easy to embed, fast to load, easy to track. Two days later I had a rough prototype. I sent it to a few friends who run service businesses, a dentist, a yoga studio, a wellness coach, and asked them to try embedding it.
The dentist's response was the one that hooked me: "This got me three real leads in a week. From people who would have just bounced off my page."
That's when I knew this wasn't a weekend project anymore.
What MockRounds is now
MockRounds is a quiz builder for businesses that don't have a marketing team. You pick a template, change the questions, embed it on your site, and start collecting leads while teaching your audience something useful. We handle the analytics, the lead capture, and the embeds. You just focus on what your customers should learn.
It's small, it's focused, and people use it every day.
What the weekend taught me
A few things I learned that I keep coming back to:
- Show, don't pitch. The dentist's testimonial worked because she described a moment, not a metric.
- Talk to weird users first. I started with service businesses, not big media. Their problems were sharper and their feedback was less noisy.
- Don't over-build. The first version had three template types and one embed format. That was enough.
If you run a website and you've been thinking about quizzes, mockrounds.com is there. And if you've got feedback, our inbox is always open.
This piece was written by the Adhish team. We build small, sharp products that solve real problems. If this resonated, come say hello or browse what we've built.