Notes from the studio.
Stories from building our products, what we've learned running infrastructure for startups, and the occasional opinion piece.
TinyTreks is now TinyClimbs
Same site, same free activity books, new name. TinyTreks kept getting confused for a hiking app. TinyClimbs says what the site actually does — small daily wins on paper.
When a name stops fitting the product
We almost shipped a product-recommendation feature inside MockRounds. We didn't. Here's what happened, and why a small studio sometimes has to rebuild from scratch instead of rename.
Introducing Suggesto.me
A 60-second quiz that helps online shoppers pick the right product. Live today at suggesto.me.
TinyClimbs is on the App Store now
We finally put TinyClimbs on iOS. Same library of free printable activity books, just easier to use from a phone.
Kids, screens, and the paper that brings them back
We didn't set out to launch a kids site. We set out to print one good maze on a Saturday morning. The rest grew out from there.
How to actually reduce your AWS bill
Most AWS cost-cutting guides are wrong. They optimise the wrong things. Here's the order we actually go in, based on the bills we've taken apart for customers and ourselves.
Infrastructure monitoring and SRE for early-stage startups
You don't need a five-person SRE team. You need a small set of habits that catch the right problems early. Here's what we run for ourselves and for our customers.
How to reduce New Relic data usage without going blind
A field guide to cutting your New Relic bill in half without losing the visibility you actually need. Lessons from running our customers' production fleets.
Narrative AI: a simple guide for business teams
Narrative AI isn't just about processing data. It's about storytelling, context, and the small acts of meaning-making that humans do without thinking.
The story behind Dr. Notes: from frustration to innovation
Healthcare documentation is broken, especially outside the big-city hospitals. Dr. Notes is our attempt at fixing it from the practitioner's side.
Why we built quto.dev
Quto.dev wasn't part of some grand startup plan. It started because we all got tired.
How a weekend project turned into MockRounds.com
I've always been fascinated by quizzes. They grab attention in a way static content never does. One weekend, that fascination became a product.
Welcome to Adhish's blog
A short note on why we're starting to write in public after years of quietly shipping.